Universal skin needs

The cosmetic industry creates names for products which have the same base and do the same thing – day cream, primer, night cream, moisturiser, serum..etc and is ever more inventive. We don’t believe in having products dedicated to the face, neck or eye. There is no such thing as a product which is good for one part of your skin and not the other. A good formula does it all. We believe in universal, advanced and multi-tasking formulations for everyday use, for young and older skin.

Less is More

Products with too many active ingredients confuse the skin, it works too hard, gets tired and gives up. It is better to ask the skin to do one thing at a time, but to do it well. Some active ingredients are universally essential to your skin and you can never overdo it. Others are for specific skin concerns, if used for too long they saturate the skin and no longer delivers results. It is good to switch them around to keep the skin stimulated and avoid the plateau effect.

Moving on from the natural vs synthetic battle

The natural versus synthetic battle is dated – not all chemistry is bad. There are simply good ingredients – safe, effective and formulated correctly, and there are bad ingredients – harmful or ineffective. There is a misconception that natural products should contain many botanical extracts, which actually often have little effect. We focus on pure molecules with published clinical results.